About Us

Baltics Leisure Club is a new upscale leisurewear and streetwear brand inspired by vintage sportswear, quiet luxury, and Baltic cultural identity. Our pieces are designed to feel refined, global, and wearable in any setting — from city streets to coastlines.

We draw inspiration from timeless European aesthetics, retro athletic design, and the spirit of exclusive leisure clubs, blending them into a modern, street-ready lifestyle label.

BLC was born at the intersection of cultures, from a desire to reinterpret Baltic identity through a contemporary, global lens.

Its founder, a Spaniard with over a decade of experience in the UK’s luxury industry, moved to Lithuania in 2024 after 15 years of personal connection to the region through her family.

What started as a personal immersion into Baltic life, landscapes, and aesthetics evolved into a brand that translates this cultural heritage into timeless, modern codes of style.

BLC isn’t just a local brand, and it’s not trying to be.

It’s a cultural bridge — connecting the understated richness of the Baltic region with a global audience that values detail, intention, and the harmony of function and beauty. Through collaborations with local artists, each capsule becomes more than just clothing — it’s a wearable narrative, merging streetwear and creative expression to spotlight the spirit of the Baltics on an international stage.

Back to blog